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Co-Branding Can Save Craft Cannabis


Allie Seeger

Allie Seeger has been a forward-thinking farmer for years, and she recognizes trends in the industry. Her farm, Canyon Creek Collective, was the first to apply for a permit in Trinity County. She did this to legitimize a business she feels passionately about, to provide a good example for her kids. She sees intelligent branding and marketing as the key to survival for brands like hers. 

I’ve always been in the industry, and I wanted to be someplace where it was more accepted, and where I could learn more. Cannabis is my life, and even as I was growing up and having kids, it was my passion and I couldn’t ever get away from it.

“Right now there’s so much weed, maybe my dreams will come true!”

I moved out to Humboldt around 8 years ago, from South Carolina. I met my boyfriend here. He had already been on his property for 7 years when we met, and his farm was doing great. We decided together to take the next step into legalization, and build a brand called Canyon Creek.

Enormous plants blew the tops off the greenhouses this year at Canyon Creek

Enormous plants outgrew the greenhouses this year at Canyon Creek

I’m good at promoting and selling, getting our name out there, and whole bookkeeping aspect. My main job is to build our business as a business. It’s awesome, because it’s the first thing that I fully believe in, that’s fully ours, that I would work day and night on it because I love what we’re doing. I love what we’re bringing to people, and everybody seems to love her herb we grow organically.

“The kids are one of the reasons we decided to go broke trying to get our permit.”

I love Trinity. Our growing conditions for cannabis are amazing. When the applications came out for Trinity County, we were actually the first to apply. We have application number 001. My boyfriend was the first one to get interviewed through the County for his cultivation permit.

Canyon Creek was the first farm to interview for a commercial cannabis application in Trinity County

Canyon Creek was the first farm to interview for a commercial cannabis application in Trinity County

Before I moved to Humboldt and started Canyon Creek, I was a single mom of two, working two jobs. Cannabis freed up my life, so now I don’t have to work 70 hours a week in order to make ends meet.

“This is real, and it is a real job, and there’s nothing to be scared of or embarrassed of.”

The kids are one of the reasons we decided to go broke trying to get our permit. I want to do something that I’m proud of, that I don’t have to lie to them about, or have them think that I’m doing something wrong. I want to get our name out there and get into dispensaries. I want them to see that this can be a real job, and a real business, and that they can be proud of their mom for doing what she’s doing.

The Canyon Creek booth at The Emerald Magazine Pot Pairing

The Canyon Creek booth at The Emerald Magazine Pot Pairing

We have a logo, and my kids like to wear our stuff, and they’re super proud about it. Once I got an office, it really clicked that this is real, and it is a real job, and there’s nothing to be scared of or embarrassed of. I really want them to be proud of us.

“I’m a strong believer in co-branding for this industry.”

What sets us apart at events is our displays. I went with more of a vintage kind of look. I’m not all about the bright neon colors with a logo on everything. I’m all about cut flowers, crystal vases, and that kind of thing. I went with a different kind of marketing scheme. The old folks love it, the young kids love it. Crystals bring in the hippies. Our booth has a good vibe for everybody. When you look at our booth, you won’t think you’re too young or too old to come take a dab with us.

Canyon Creek's display at the Casual Crop Exchange

Canyon Creek’s display at the Casual Crop Exchange

I’m a strong believer in co-branding for this industry. This year my goal was to make a personal connection with every company that I bought seeds from. On our packaging, it will say “Genetics by…” and then the name of the seed company. That way, every step of the way, their contribution is known. Every single person in the game should be given credit, because that’s the only way that everybody’s going to make it. I’m not saying the whole package should be co-branded, but a little logo on the back would make sense.

Allie uses natural objects like crystals to accentuate Canyon Creek's flower offering

Allie uses natural objects like crystals to accentuate Canyon Creek’s flower offering

When you bring a product like rosin or a tincture to a dispensary, they will use your packaging to sell it. When you bring them flower, it goes into a big jar and then you get no credit. That’s kind of a bummer. It would be nice for customers to learn about their favorite farms, so they can come in and request them in the future.

“One day, sun-grown farmers might sell everything to extractors.”

I would like to set up a co-branding arrangement with a concentrate company, where they take a whole strain of ours and turn it into a pen cartridge, or whatever they like. We will give you all of our Strawberry Godfather, we’ll buck it all down will throw it through the twister for you. Then you process it into concentrate, and give us a little credit with our logo on the package. That’s like my dream come true. One day, sun-grown farmers might sell everything to extractors. Right now there’s so much weed, maybe my dreams will come true!

The Canyon Creek sign

Allie wants to see Canyon Creek co-branded with other small business owners in the cannabis community


Allie and her boyfriend make up Canyon Creek Collective. They grow in Trinity County, and you can find their fine cannabis in dispensaries and at events throughout the state of California. To learn more, visit the Canyon Creek Collective Facebook page

Allie generously allowed us to use photos from the Canyon Creek Collective Instagram

What do you think about co-branding and Allie’s other craft cannabis branding ideas? 

Drop a comment below and let us know what you think!

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